About our Privacy Policy

We want you to understand our privacy policy and what it means to you.

Updated Sunday 19 October 2025.

Who we are

Via Saudade Ltd (“Via Saudade”, “we”, “us”, “our”) is a UK-registered travel company that designs and sells curated small-group tours and experiences in Brazil.

We are the data controller of the personal data we collect about you when you visit our website, make an inquiry, or book a tour with us.

We comply with the UK GDPR, the EU GDPR, and relevant consumer-protection rules.

What personal data we collect

When you interact with us we may collect:

Identification data: name, date of birth, nationality, passport number (where required for booking).
Contact details: email address, phone/WhatsApp number, billing and postal address.
Booking & payment information: trip selected, travel dates, number of travellers, payment method, transaction records.
Special requirements: dietary needs, accessibility, or medical conditions (only if you choose to share them).
Usage data: IP address, device type, browser, cookies and analytics data when you visit our website.
Marketing preferences: your opt-in or opt-out choices for newsletters and offers.

How we use your data and legal bases

We use your information only when the law allows us to, including:

Purpose	Legal basis
To manage and fulfil your booking	Contract performance
To take payment and issue invoices	Contract performance / legal obligation
To communicate about your trip	Contract performance
To comply with tax, accounting, or legal duties	Legal obligation
To improve our services and website	Legitimate interest
To send marketing updates (where you consent)	Consent

We will ask for explicit consent before processing any special-category data such as health information.

Who we share your data with

We only share your data with trusted partners where necessary to deliver your trip:

Accommodation, transport and activity providers in Brazil.
Payment processors and banks.
IT, analytics and email-marketing service providers.
Professional advisers (legal, tax, accounting).
Regulators or authorities where required by law.

All partners are contractually obliged to protect your information and use it only for the agreed purpose.

International data transfers

Because our tours take place in Brazil, we sometimes need to transfer data outside the UK and EEA.

Where this happens, we use appropriate safeguards such as the UK International Data Transfer Agreement or EU Standard Contractual Clauses, and ensure your data receives equivalent protection.

Cookies and analytics

Our website uses cookies to operate, remember your preferences and analyse traffic.

Non-essential cookies (e.g. analytics, advertising) run only with your consent.

You can manage your cookie settings at any time via our banner or browser options.

See our Cookie Policy for details.

Marketing, advertising and analytics

We may use your data (such as cookies, device identifiers, and usage information) to deliver and measure tailored advertisements, retargeting, and marketing campaigns on platforms such as Google Ads, Meta (Facebook/Instagram) Ads, TikTok, and similar providers. This may include analysing how you interact with our website, customising content, and optimising our search engine presence (SEO). These activities are carried out only with your consent, where applicable, and in accordance with your cookie and marketing preferences. You can withdraw your consent or adjust your preferences at any time via our website or by contacting us.

Data retention

We keep your personal data only as long as necessary:

Booking records - up to 7 years (for legal and accounting purposes).
Marketing data - until you unsubscribe. After those periods we securely delete or anonymise your information.

Your rights

Under the UK GDPR and EU GDPR you have the right to:

Access your data and receive a copy.
Correct inaccurate or incomplete information.
Request deletion (“right to be forgotten”) in certain cases.
Restrict or object to processing.
Receive your data in a portable format.
Withdraw marketing consent at any time.

To exercise your rights, email operations@viasaudade.com.

You also have the right to complain to your local supervisory authority or to the UK Information Commissioner’s Office (ICO) — www.ico.org.uk.

Security

We apply technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

Despite our efforts, no online system is completely secure, and you share information at your own risk.

Children

Our services are not directed to children under 13.

We do not knowingly collect personal data from minors without parental consent.

Updates to this policy

We may update this policy from time to time.

The latest version will always appear on our website, showing the effective date at the top.If we make material changes, we will notify you by email or on the site.

Contact us

Via Saudade Ltd

128 City Road, London, EC1V 2NX, United Kingdom

operations@viasaudade.com

Data Protection Officer (DPO): Ekaterina Kuleshina, Kristina Zhukova